Intellectual Property

Intellectual property rights may be a company’s most valuable asset. Protecting those rights requires a comprehensive understanding of the law together with a strategic focus. KRUZ’s Intellectual Property litigation team includes experienced trial counsel with exceptional capabilities in effectively prosecuting and defending infringement and other claims in federal and state courts. Our attorneys have handled well over 100 intellectual property matters, with particular emphasis on trademark, trade secret, and copyright. Two of our partners are listed in “Best Lawyers in America®” for Intellectual Property Litigation. We also have substantial experience in the prosecution of trademark registrations before the U.S. Patent and Trademark Office, counseling on the selection, clearance, and use of trademarks, and the policing of trademark rights.

  • As lead counsel for MGA, winning the retrial of Mattel v. MGA (aka “Barbie v. Bratz”), a billion-dollar “bet the company” copyright infringement and trade secret misappropriation case. MGA had lost a previous trial, been ordered to pay Mattel $100 /million in damages, and was forced to surrender the Bratz brand to Mattel. In the retrial, which Jennifer Keller entered just 12 days before trial began, the jury found that MGA owned the entire Bratz brand and rejected all of Mattel’s claims.
  • Representation of El Torito Restaurants in a high-profile trademark matter challenging the use of the term “Taco Tuesday” in which we secured a summary judgment on all claims.
  • Representation of Target Corp., Ralphs Grocery Co., Flight Test Historical Foundation, Shea Homes, Item Software, Korn/Ferry, and Playmates Toys, among others, in various trademark, service mark, tradename, and copyright litigation.
  • Representation of HomeAid, Inc. in pro bono trademark enforcement and policing matters.

For further information about our Intellectual Property practice, please contact or .

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